From maverick to misguided renegade: Inside the McCain campaign

From maverick to misguided renegade - The Boston Globe. Interesting summary of the media tactics of the current McCain campaign. Related articles America and Democracy Are Not For Sale Boys (planetpov.com) Plouffe: Mitt 'throwing spaghetti' at wall (politico.com)

Understanding the customer experience with social networks

Hurry up, the customer has a complaint - The Boston Globe. A number of companies are now developing positions such as Chief Twitter Officer, Chief Facebook officer, LinkedIn, YouTube etc. due to the growth of customer feedback in online web 2.0 communities and the need to address it. Related articles The 8 Things You Should … Continue reading Understanding the customer experience with social networks