Your FB likes become your demographic profile

What Your Likes On Facebook Betray About You
By Shaunacy Ferro,

Another nail in the coffin for Facebook privacy: An algorithm can accurately predict your demographic info, political preferences, and more, just by looking at your “likes.”

Think of all the pages you’ve “liked” on Face­book. Per­haps a favorite…

RT @PopSci: An algorithm can determine your demographic info & political preferences just by looking at your Facebook likes