How Ikea Creates Massive Demand For The Ektorp Sofa: It Thinks About Moms By Gregory P. Shea and Cassie A. Solomon, fastcompany.com IKEA has made very clear choices about who they will be and to whom they will matter, and why. Can you say the same for your brand? Göran Carstedt, president of IKEA North … Continue reading Ikea and the anthropology of sofas
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