A clever anthropologist who is studying the machine-human interface to help design better products and experiences, and prevent disastrous mistakes. Lucy Suchman, Sociology, Lancaster University. Related articles 5 Easy Ways to Bring Ethnography into Your Market Research (questionpro.com) Crowdsourced Ethnography. (makemarketinghistory.blogspot.com) CREATe: Creativity, Regulation, Enterprise and Technology (bluesyemre.com) Have A Problem? Sleep On It. (time4sleep.com)
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