HowAboutWe: accidental anthropologists capitalize on the principle of homophily in online dating

Recently social data science has found fertile new ground in the booming field of online dating. By tweaking algorithms to increase the likelihood of a match, many online dating sites are becoming defacto behavioral science labs, constantly analyzing what makes people want to hang out, or start a relationship. Now along comes another company that … Continue reading HowAboutWe: accidental anthropologists capitalize on the principle of homophily in online dating